My experience
Product Owner | Digital Platforms & E-commerce
12+ years across Vodafone, Microsoft, and Okta, from technical support to backlog ownership and GTM strategy.
Acting Product Owner & Commercial Lead @ Vodafone (2024 – 2025)
Owned backlog and delivery for the e-commerce platform, unlocking €1.5M in blocked inventory through real-time sync logic. Led navigation redesign using Adobe Analytics, driving a 25% increase in product page traffic and reducing mobile drop-offs.
Key Skills: Backlog Management, Agile/Scrum, E-commerce, Stakeholder Management.
Senior Strategic Product & Growth Lead @ Microsoft (2019 – 2023)
Managed a €1M+ annual budget across 12+ CEE markets, pioneering a video-first strategy that delivered 5-10x higher CTR. Drove 10% QoQ conversion growth on Microsoft Learn by translating funnel insights into functional product requirements.
Key Skills: B2B Digital Strategy, Product Marketing, Data-Driven Prioritization.
Technical Support Engineer @ Okta (2018 – 2019)
Resolved P0/P1 incidents for Fortune 500 APAC clients, restoring access for thousands of users per incident within SLA windows. Translated complex API and IAM issues into structured engineering requirements, improving resolution speed and documentation quality.
Certification: Okta Certified Professional.
Support & UX Strategy Roles @ Vodafone (2009 – 2018)
Online Support Strategy Lead: Translated 30+ competitive audits into 12+ features shipped for 1M+ MyVodafone users; mentored 7+ specialists into product and IT roles.
Technical Support & Business Solutions: Authored 20-30 technical guides adopted across 3 contact centers, reducing handling time by 15% for 30+ agents.
This page highlights key impact moments. For my full professional history and technical stack, request my CV below.