Tudor Crețu

Product Owner with 12+ years at Vodafone and Microsoft, owning backlogs, shipping product improvements, and aligning engineering with business outcomes.

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Data-Driven Prioritization

Translating user behavior and analytics into product decisions that reduce friction.

Backlog & Delivery Ownership

Managing end-to-end delivery across cross-functional squads using Agile/Scrum.

E-commerce & User Journeys

Optimizing digital sales flows from discovery to checkout across high-traffic platforms.

B2B Digital Strategy

Driving GTM and platform strategy across 12+ CEE markets, managing a €1M+ budget.

Stakeholder Alignment

Bridging commercial, engineering, and UX teams around shared priorities and measurable outcomes.

Technical Empathy

Speaking the language of developers, architects, and end users — from IAM and APIs to product specs.

B2B Platform & GTM Strategy

At Microsoft, I owned digital platform strategy across 12+ CEE markets, managing a €1M+ annual budget for B2B lead generation. I drove 10% QoQ conversion growth on Microsoft Learn by translating funnel data into functional requirements, working directly with global product teams to prioritize and ship improvements.

Let’s connect on LinkedIn!

E-commerce Product Ownership

At Vodafone, I owned backlog and delivery for the e-commerce platform, unlocking €1.5M in blocked inventory through real-time sync logic and driving a 25% increase in product page traffic through data-led navigation redesign.

Let’s connect on LinkedIn!

Product Community & Mentoring

Since 2012, I’ve worked at the intersection of product, support, and community — translating user feedback into shipped features for 1M+ users and mentoring 7+ specialists into product and IT roles. I’m currently co-building a product & design community focused on practical learning and peer development.

Let’s connect on LinkedIn!

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